Bet Builder – From Concept To System

Introduction bet365′s Bet Builder is a feature that allows Customers to construct their own personalised pre-match or In-Play Soccer bet. For example: Luis Suarez to score the first goal Uruguay to win 2 – 0 Over 8 corners in the 2nd half Previously this bet would need to be individually priced. Typically the Customer requests a tailored bet via a social network. The bet is then priced and the Customer sent a notification that their bet is available and / or a link to allow them to place their bet. What made this different from the majority of our competitors…

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